Compare · Whop
Own the corner.
Don’t rent the mall.
Whop is discovery-first. Hive is relationship-first — your brand, your members, your storefront, without sharing attention with a marketplace graph.
Marketplace gravity
Discovery helps you get found — and trains buyers to shop the mall, not your brand.
Direct ownership
Hive keeps community, courses, and store on one membership graph you control end to end.
Side by side
Where the models diverge
Feature
Hive
Whop
Brand control
Free-form themes & gallery
Marketplace-first skins
Community + courses + store
One membership graph
Product-centric discovery
Discovery marketplace
Own your corner
Whop discovery graph
Fees
Low flat rates
Marketplace economics
Custom CSS / domain
Pro
Varies by setup
Audience ownership
Direct community relationship
Shared marketplace attention
Also see Hive vs Skool and pricing.
Build the destination, not the listing
Start free. Own the relationship from day one.